2009 SCHRADER CABERNET RELEASE

Well, another mailer hit today, and this is one that I am very excited to get on!  Unfortunately, my long wait for Schrader is going to have to wait another year, as it just isn't in the cards this year.


My goal for 2011 is t cut back on wine purchases by 75%, and the only way I can do that is to cut back on my mailers.  That said, sorry Schrader!  You are more than cellar worthy in my house, but I just don't have it in the cards this year.  Maybe next year!  Cheers!

IMPORTANT NEWS — 2009 SCHRADER CABERNET RELEASE

Dear NJ Foodies,

Wow, was 2010 a great year or what?

In December, Robert M. Parker, Jr., Wine Advocate, honored the Schrader CCS and Schrader “Old Sparky” Cabernets with a three-years-in-a-row “100-Point Trifecta”, while in October, Senior Editor James Laube, Wine Spectator, awarded his first-ever 100-point ratings for the same two wines from the 2007 vintage and crafted a phenomenal article about Ol’ Fred and our wine program. Truly, 2010 was a breathtaking year.

But the best news of all for 2010 — YOU WERE ADDED TO THE ACTIVE SCHRADER CABERNET MAILING LIST!!

Yes, the waiting period is over. We sincerely appreciate your patience and loyalty and now, as part of this activation, we are thrilled to provide you with an opportunity to purchase one 2009 Schrader “Collector Pack” containing three bottles of our benchmark Cabernet Sauvignons beginning on Tuesday, January 18, 2011 at 9AM PST .

The 2009 Schrader “Collector Pack” includes one bottle (750ml) of each: 2009 Schrader Cabernet Sauvignon, 2009 Schrader CCS Cabernet Sauvignon, and 2009 Schrader RBS Cabernet Sauvignons all presented in a signature wooden case at a cost of $525 plus tax and shipping.

There will be a limited number of “Collector Packs” offered on a first-come, first-served basis while inventories remain available. We anticipate these wine packs may sell out quickly and encourage you to access your online offer at your earliest opportunity as soon as the ordering window opens. Due to the first-come, first-served nature of this offer, it will expire when the wine packs sell out or at 5PM PST on February 1, 2011, whichever comes first. As the offer is based on real-time inventory, orders may ONLY be placed via our online store at www.schradercellars.com to ensure wine packs are available for purchase. We will not be able to accept faxed or mailed orders.

We encourage you to LOG IN to your personal profile on our website before January 15, 2011 to confirm your information is up-to-date. Finally, we will send a reminder via email when the offer window opens at 9AM PST on January 18, 2011. Orders successfully placed via our online system will receive an immediate email confirmation.

Please note, we are scheduled to begin shipping the 2009 Schrader Cabernet Sauvignons on Monday, November 7, 2011, weather permitting.

As always, we sincerely thank you for joining us on this amazing path, both in wine and life.

All the best,


Fred and Carol Schrader and the entire Schrader Team